It’s that time of year again, when Prada’s spring/summer campaign is revealed. This time round it is set at a 1950s American gas station, shot by Steven Meisel and starring five new supes: Meghan Collison, Natasha Poly, Elise Crombez, Ymre Stiekema and Kathryn Kruger.

We’re talking hot rods, hot prints, knife pleats, perfect tailoring and glossy hair. In Miuccia Prada’s more colourful language, it’s this: ‘Bathed in sunlight. Fuelled by optimism. Girls and cars stop and stare at the future in this Technicolor mise-en-scéne of desire…The gas station is cast as a central symbol in this post-modern crossroads of new horizons and economic fulfillment, a stage set where fashion, fantasy and the promise of new discoveries collide.’

One more thing?  Meisel’s deliberately  low angle and rich coloration ‘emphasise the power and positivism in the campaign and collection message.’

All true, we’re sure of it. But more importantly, what do you think?

You expect me to fill up wearing this?

Diesel, anyone?