Beckham’s pants ads for H&M have been investigated by the Advertising Standards Authorities (ASA) after the governing body received a handful of complaints.
After careful scrutiny of the ads however, they were deemed ‘unlikely to cause offence’. Erm, no brainer – since when was a man in tightie-whities pornographic? Especially one as handsome as Becks (cough… *must remain neutral at all times*).
Despite the complainants saying the ads were overtly sexual and lewd, the ASA ruled there was no explicit nudity (fair enough, there wasn’t) and – this is the bit that kills us – he was ‘mildly sexual at best’.
Only mildly sexual AT BEST? Should we be offended on his behalf?
Anyway – the plus side is that David Beckham, and his mildly sexual pants, are here to stay.