A new behind the scenes pic of Eddie Redmayne and Cara Delevingne on set for Burbs
While so many other (frankly myopic) design houses operate an elitist closed-door, inner-circle-only policy (yes, we mean YOU, Tom Ford), Burberry is just getting more and more democratic – and it’s winning them untold kudos online. Today, the number of fans who’ve liked them on Facebook passed 10,163,100 – making Burberry the most popular luxury fashion brand on Facebook. They’re top of their game on Twitter too, where almost 700,000 people follow their UK feed, and many more their international feed. Then there’s YouTube, where almost 10million peeps have viewed their exclusive vid content, like the three new snippety clips from the S/S campaign featuring Eddie Redmayne and Cara Delevingne films that were posted yesterday (and who by the way are both way more good looking than anyone needs to be).
Those elitist brands should take note: This inclusive approach is far from harming the brand (and we’re still in a recession, ‘member?). Burberry are still managing to retain their exclusivity while reaching their fans – and winning more. It’s genius – and partly down to Chief Creative Officer Christoper Bailey – legend and all round lovely man, by all accounts.
Burberry’s stars Eddie Redmayne and Cara Delevingne wax lyrical about him (and not only because they’re on the payroll, honest guv), saying he’s a ‘gem’.
Eddie: ‘I am a huge fan of Christopher Bailey. He is a brilliant designer and a brilliant man. The fashion world can be a tad intimidating but Christopher remains a kind, grounded gem of a man.’
Cara? She says CB is ‘one of the best designers’ around, as well as being the ‘kindest, most easy going, funny, talented and creative person I have ever had the pleasure to work with. I always leave work with a smile on my face. Burberry is the quintessential British label and also one of the most innovative and forward-thinking, I love it.’
WOW. Join the queue guys, there are, like, 10million others out there who want a piece. of CB.
Saying that, CB sounds awesome… Ff wants to be friends with him too.
Oh my god, SHOES
Check out CB’s thank you vid here
Christopher Bailey: 'Thank you FB peeps!'
And check out the other vids starring Eddie and Cara here, here and here
Oh, and we REALLY want to know how to get her make up in these vids. We’re sure good old CB will tell us. Check back here next week for the secrets.
Bye for now,