You’ve heard of the Kate effect, get ready for the Prince Harry effect.
It appears Aspinal of London are chasing the Prince’s conquests when deciding who to hire as a model.
Harry was last year rumoured to be dating Florence Brudenell-Bruce, who starred in Aspinal’s spring summer campaign.
Now as news circulates he is dating The Saturday’s Mollie King, the label has unveiled a new bag inspired by the blonde.
Alexa Mollie satchel is available to buy online for £450 and the singer has already been spotted out and about wearing hers.
The people at Aspinal swear it’s all just a happy coincidence and did Tweet the news of the bag before the rumour mill started to turn about her alleged affair with the Prince.
But Ff finds it hard to believe anyone is THAT astute…
What do you think? Clever marketing ploy or plain good luck?
Buy the bag here